Artificial intelligence
E-commerce is evolving rapidly and artificial intelligence (AI) is becoming one of the key drivers changing the rules of the industry. AI not only contributes to improving the customer experience, but also helps businesses become more efficient, automate processes and increase revenue.
Personalisation – AI is changing the shopper experience
One of the biggest AI revolutions in e-commerce is personalisation. Modern algorithms can analyse a user’s browsing history, buying habits, even social networking activity, and deliver highly accurate product offers based on this. For example, if a customer is a frequent sports shopper, the system will automatically show new collections or offer discounts.
Personalised offers not only increase sales, but also improve customer satisfaction by encouraging them to return to the same store.
Automated customer service
AI-based chatbots have become an indispensable tool in many e-shops. They work 24/7, answering frequently asked questions, helping you choose products or solve problems. Unlike humans, AI bots can serve thousands of customers at the same time, reducing costs and ensuring fast response times.
“Thanks to AI, we can not only improve the speed of service, but also reduce the likelihood of human error,” says the CEO of an e-commerce platform.
A future that has already begun
The use of AI in e-commerce is already delivering impressive results, but this is only the beginning. In the near future, AI is expected to be able to further personalise the shopping experience, integrate more advanced Virtual Reality (VR) and Augmented Reality (AR) solutions, and help create even more seamless platforms.
This technology is already the key to success in e-commerce, and companies that implement AI solutions first will have a significant competitive advantage.